5 Reasons Your Home Isn't Selling

Are you currently thinking of selling your home? Are you working with a real estate agent who is trying to sell your home? Or, are you trying to sell your home yourself? If you answered yes to any one of these questions, this blog post is for you.

Selling your home can be a monumental challenge, and there are several risks and factors involved. To make sure you have the best chance of selling your home, make sure to be aware of these five factors that will slow down the sale of any home.

1. Price

As a homeowner, you have the authority to declare what price you would like to set for your home. Real estate agents will give their recommendation for a most likely selling price, but the homeowner has the final say. That being said, a homeowner (and a real estate agent) cannot determine the final sales price of a home – the market dictates at what price your home will sell. It is best to first list your home for sale as close to a fair market price so have the best chance of attracting the most buyers in the shortest amount of time possible. Set the price too high, and you won't get any buyers. Set the price too low, and you won't get the money you're looking to get.

2. Terms & Conditions of a Sale

Beyond the price of a home, homeowners have the ability to determine their own terms and conditions of the sale of the home. A homeowner who has restrictive language in his or contracts or does not make efforts in good faith to successfully sell a home can significantly delay the selling of his or her home or even run the risk of losing the sale completely. 

3. Supply and Demand

While you as a homeowner can set the price of your home and the terms and conditions of the sale, you cannot control how many other homeowners are looking to buy or sell their home at any given time. If you are trying to sell your home in a buyer’s market or when the economy is down, you will have difficulty selling your home at the price you want.

4. Availability of Financing

Most buyers require financing when purchasing a home, and easy access to this financing varies depending on the status of the economy. If interest rates are high and home affordability is low, selling a home can be difficult if there are fewer buyers in the market for a home.

5. Marketing Efforts

When selling your home, the critical piece a real estate agent plays in the transaction is the advertising of your property. The more places online and the more ways in person an agent markets your home (and the better the agent does this), the better chance you will have of selling your home at the price you want.

Making sure to stay away from these six pitfalls will be the best way you can sell your home for the most amount of money in the shortest amount of time possible with as few headaches as possible.

How to Sell Your Home

Selling your home involves several important players and several moving parts that have to come together under tight deadlines with significant amounts of money at stake. It is a process not to be taken lightly and you should always consult and work with professionals whenever possible.

To better help you on your journey of selling your home, watch this brief video on the basics of what is required to sell your home.



Below is a transcript of this video:

"Hello and welcome to Real Living Casa Fina Realty.  My name is Nico Hohman and I will be your guide in today’s video on “Selling Your Home.” 

"There are three important phases when selling your home.  In today’s video we will talk about the first phase by going over your pricing strategies, and your marketing activities.

"It’s important to know that the most influential marketing practice that you can use when advertising your home is the listing price. Next, I’ll show you what goes into that price. 

"We conduct a Comparative Market Analysis, or CMA.  And within a CMA, we look at different factors that help us set the right listing price for your home.  

"Specifically, we will look at location of your home, the current condition of the your house, and what is going on with the local market around your home.

"Once we finish with our research, we want to maximize your sale by pricing your home right.  We will set the listing price of your home as close to a fair market value as possible to ensure you will attract the most buyers in the shortest amount of time possible to get your home sold for what you want as soon as possible. 

"Now that we have set a price for your home, we need to market your home.

"We will make sure the marketing plan for your home includes an extensive digital approach.  This way, your home will be featured on the websites that people use most often to search for homes.

"Along with third party websites, Real Living websites will market your home to motivated buyers locally, regionally, and nationally. 

"Social Media is an important platform when marketing your home.  Blogging, Facebook, YouTube, and Pinterest are just some of the social media outlets we will use to market your home.

"As more buyers are turning to their smart phones and tablets to find homes, we want to make sure that your home is listed there on buyers’ phones when they are looking for properties.

"On top of websites, social media, and mobile advertising, we will use targeted email newsletters to new and existing clients to reach exactly the right buyer for your home.

"We also utilize off-line networking to spread the word about your current home for sale. We network with real estate specific groups as well as general networking groups throughout Tampa Bay. 

"We also advertise to lenders and mortgage bankers who have willing and able buyers looking to afford a home.

"We can also connect with the top local home builders and real estate investors to market your property to another group of motivated buyers.

"Now that we have a price for your home, and know of ways to advertise your home, let me tell share with you more about me and my brokerage.

"My mission is to help you obtain the highest possible price in the shortest amount of time while negotiating the details and representing your best interest throughout the selling process.

"When you choose Real Living to represent you, you have the opportunity to work with my entire dedicated team who have decades of combined experience in all types of real estate transactions.

"The Premier Service program is an exclusive promise made by all agents with Real Living Real Estate that guarantees a superior and highly satisfying service experience.  We promise – in writing – to work for the best possible outcome for you and only you.

"Through our promise with the Premier Service program, Real Living continues to lead the industry with a 96% national customer satisfaction rating – that best in the entire real estate industry.

"Thank you for watching this video on “How to Sell your Home with Nico Hohman at Real Living Casa Fina Realty.”  Should you have any questions or concerns, please feel free to contact me anytime.  You can find all of my information here.  I look forward to hearing from you soon.  Thanks again.  And remember: Nico Hohman, Your Realtor with the Builder’s Edge."