The role of a real estate
agent in today’s economy is markedly different than the role agents played 30,
20 or even ten years ago.
It is important for all
parties involved in a real estate transaction - including buyers, sellers,
renters and agents - to understand these significant changes. As a buyer or
seller, you do not want to work with an incompetent agent. As a real estate
agent, you want to keep your skills useful and up to date to best serve your
clients.
So what exactly does it take
to make a good real estate agent today? Well, here are the 4 most important
qualities in today’s real estate agents.
Be a Transactional Guide
This feature was valuable in
an agent 20 years ago, but is just as important - if not more important -
today. In years past, agents were gatekeepers of information. Today, that
information is readily available through services such as Zillow, Trulia, and
Realtor.com. So instead of relying on a wealth of “hidden” information, agents
must now serve to interpret this now public information for their clients.
A good transactional guide
will advise clients of various mortgage and loan strategies; they will pay
careful attention to the specific terms and details of all of your contracts;
and they will oversee the various parties and service providers involved in the
real estate transaction.
Have a Deep, Local Expertise
In the age of Big Data, there
are countless sources of helpful information regarding homes, neighborhoods and
cities across the country. The role of a real estate agent is to study and
analyze these numbers and present it to the client in a way that reflects their
needs and wants.
The website WebMd contains a
plethora of information on all issues related to health. However, only a doctor
should use this information to diagnose a patient. Similarly, Zillow and Trulia
contain a wide range of data on the real estate market but only a real estate
agent is best suited to interpret this data for the buyer or seller.
Be a Good Negotiator
Today’s real estate market is
competitive. Homes sit on the market for less than a few days before receiving
multiple offers. Homes receive offers that are several thousand dollars above
asking price. There are fewer qualified home buyers in the market than years
past. With such cutthroat conditions for buyers and sellers, how can you
navigate these heady waters?
Real estate agents - good
ones, anyways - are trained in the art of negotiation. They are sales
professionals, and sales professionals understand the nuances of making a good
deal. They also know the market better than anyone else, and have hard numbers
to back up their art.
Be a Good Marketer
In the old days, a home was
sold through the MLS and by placing ads in the newspaper. Today, anyone with
Internet access and a Twitter account can be considered a marketer. How can you
differentiate your home (or your buying prowess) to potential buyers (and
sellers)?
The answer is a real estate
agent who understands where buyers and sellers are looking for homes, how they
are looking for homes, what type of home features sell a home, and what
financial qualifications make a buyer more appealing.
Unlike the travel agents of days past, a good
real estate agents will always be in high demand. While purchasing a plane
ticket is a relatively frequent, standard, and inexpensive process the purchase
or sale of a home is infrequent, contract-based, and often expensive. It is
these qualities that make a good real estate agent desirable and it is those
four important traits that separate today’s real estate agents from agents long
ago.